sales promotion tools pdf

In order to cover the problem in its complexity, the research project envisaged the implementation of an interdisciplinary approach. 82.5% and promotional brochures with 77.2%. A highly competitive environment is forcing sellers constantly using different marketing tools and strategies to win new clients and thereby increase their profitability. To collect information, the survey method was conducted through questionnaires to take response from the customers of Stylo shoes in Bahawalpur. Multi discriminant analysis was used on a study of 160 respondents to analyse whether there was an association between the four consumer promotional approaches and respondents’ reported buying behaviour. Genchev, PhD, Faculty of Economics, Trakia, elements, its a technique impacting the buy, variety of tools, usually short-term, designed to, distinctive, they offer additional inc, term promotional tools designed to generate, promotion measures are geared to achieving. Most frequently used communication channels for achieving information about various promotional activities by the user are the Internet with 82.5% and promotional brochures with 77.2%. Let us know more about some of the commonly used tools of sales promotion. Specifically, research will focus on organic beekeeping and organic dairy cattle breeding, as both present evidence of the fastest growing extensive manufacturing base for bio-production in SER. A variety of sales promotion types are available to the small business owners. This tool of the promotional. The second objective is to convince and influence the potential buyers through persuasive measures. These tools increase sales, introduce a new product to the market or meet competition challenges. Such sales promotion tools stimulates their buying behavior and induces them to buy the product. A quick response is generated by using this promotion tool for sales promotion. The level of awareness of the various sales promotion instruments Legend: 1. Establishing the Sales-Promotion Objectives: Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order to stimulate consumer purchases and effectiveness of intermediaries. Accommodating behavior is observed in only a minority of cases, and often results in a missed sales opportunity when promotional support is reduced. Being a competitive world, most companies use a combination of various sales … Each and every business is different and therefore, the type of sales promotion used by each business needs to be different. Sales Promotion Techniques Targeted To Consumers. For this purpose, a sample of 164 customers was selected through the simple random sampling technique and then the data was entered in SPSS software for descriptive and inferential statistical analysis. One simple and efficient way of increasing sales and long-term commitment is to organize a competition. Sales Promotion – Major Decisions. Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order … Sales promotion is generally defined as those marketing activities that provide extra values or incentives to the sales force, the distributors, or the ultimate consumer and can stimulate immediate sales. Important techniques of sales promotion are as follows: (1) Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. 2(7), 10-14, July (2013) Res. The four main tools of promotion are advertising, sales promotion, public relation and direct marketing. Consumer-oriented Promotion Tools B. Trade-oriented Sales Promotion. The second objective is to convince and influence the potential buyers through persuasive measures. Marketers employ a remarkable variety of sales promotion tools in marketing. This paper covered a limited repertoire Most frequently used communication channels for achieving information about various promotional activities by the user are the Internet with 82.5% and promotional brochures with 77.2%. All types of … The frequency of use of sales promotion among, hypothesis that age affects the frequency of, Legend: 4- Maybe I will not buy, 3- I will definitely bu, became clear that all sales promotion types, promotion type, we have classified products. H ow do competitors react to each other's price-promotion and advertising attacks? The purpose of this study is to investigate the effect of sales promotion on consumers’ buying behavior. Sales Promotion Karen Gedenk1, Scott A. Neslin2, and Kusum L. Ailawadi3 1 University of Cologne, Germany 2 TUCK School of Business at Dartmouth, Hanover, USA 3 TUCK School of Business at Dartmouth, Hanover, USA Introduction Sales promotions are a marketing tool for manufacturers as well as for retailers. Forth, most of the factors that evoked the unplanned purchases of consumers were related to the content categories of special sale events. The main purpose of this study is to examine how attitude towards discount affects sales promotional activities to influence customers’ purchase intention along with the impact of customer loyalty and in store displays on them. From the answers became clear that all types and instruments of sales promotion performing on consumers as 21% would certainly buy more than 59% of respondents probably would benefit from product promotion. Consumer Level Sales Promotion: Consumer level sales promotion aims to provide information to consumers and educate them about the product. Promotion mixes are the promotion tools available for the marketer to use, which he can combine in any desired manner to secure appropriate results. Management Advertisement is not only used by companies but in many cases by museum, government and charitable organizations. Therefore, the main objective of this article is to investigate consumer response to the four different promotional deals most commonly used in UK supermarkets: coupons, price discounts, samples and “buy-one-get-one-free”. retailers use different sales promotion techniques. The study also identifies effects of sales promotion tools on customer buying behavior. Sales Promotion and Brand Equity 89-94 Sales Promotion and Branding 94-95 Sales Promotion and Brand Image 95-98 Sales Promotion and Brand Knowledge 96-97 Monetary & Non -Monetary Promotions and Brand Knowledge 97-100 Short and Long Term Effects of Sales Promotions 100-101 Research Gap 101 3. Content Categories of Special Selling Events and Unplanned Purchase Stimulations in Internet Shoppin... Behavioral Responses to Sales Promotion Tools from Consumer’s Viewpoint. For “buy-one-get-one-free”, while the result is not significant, the two variables, brand switching and purchase acceleration are statistically significant. Promotion is fundamental to the success of your firm because, without promotion, potential The combination of celebrity endorsement, Mr. West’s unique style of promotion for the brand, along with a superior product design made for sell out conditions. Sales Promotion. Sales promotion is one of the best tools to attract new customers and retain old ones, including marketing activities by adding more value to the products for a limited period of time in order to stimulate consumer purchases and effectiveness of intermediaries. edn). Rebate: Under it in order to clear the excess stock, products are offered at some reduced price. A variety of sales promotion tools are available, such as price reductions, product giveaways and special trial periods. In marketing, sales promotion is one of the four aspects of promotion. The popular tools of consumer level sales promotion include: i. A visit to your nearby supermarket will reveal numerous sales promotion schemes of various products, simultaneously vying for our attention. Season, product characteristics, style, advice/information, brand, annual/social events, and marketing events were the main content categories that came under the 'theme' group; in addition, the price benefit, free offers, product mix, and marketing technique were the main content categories that came under the 'tool' group. Loyalty programs Marketing efforts that reward the frequent purchase and consumption of an offering. Discuss trade sales promotion tools (308-309) Tools for Trade Sales Promotion Trade allowances: price reduction offered by manufacturers to intermediaries such as wholesalers and retailers Push money: … First, it is meant to provide important marketing information to the potential buyers. If advertising is related to “buy our product” then sales promotion is the representation of “buy the product now”. ecisions and recommendations for a sustainable policy that shall increase investment activity; Union for the period 2014-2020. What are the reasons for the observed reaction behavior? The results of the study indicated that the sales promotion tools can be divided into three groups in terms of their effectiveness in raising behavioral responses. © 2008-2021 ResearchGate GmbH. By linking reaction behavior to both cross-and own-effectiveness, we further demonstrate that passive behavior is often a sound strategy, while firms that do opt to retaliate often use ineffective instruments, resulting in " spoiled arms. " Based on a content analysis, the titles of special selling events from four internet shopping malls selling women's apparel were analyzed. The tools of sales promotion are applied to boost sagging sales by attracting the customers and offerings of distinct incentives of purchase. Where advertising offers a reason to buy, sales promotion offers an incentive to buy. their effectiveness across product types. Redesigned for 2017, NMD product marketing moved from traditional media to a strategy of integrating a fresh, modern, inclusive and personable brand message entirely through social media. 16.3 TOOLS OF SALES PROMOTION To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. The main objective of sales promotion is to bring about a change in the demand pattern of products and services. Pearson Education: Upper Saddle River, Kotler P, Keller K. 2006. Let us know more about some of the commonly used tools of sales promotion. ii. Recommendations are presented, along with suggested directions for future research. Basically, sales promotion has three specific objectives. relations, personal sales, direct marketing. Potential for innovation and industrial growth in SouthEast Region (Bulgaria): impact factors, Competitive Reactions to Advertising and Promotion Attacks, The impact of retail shoes sales promotional activities on ladies’ purchase intentions, The efficacy of sales promotions in UK supermarkets: A consumer view, The impact of marketing communication mix on firms sales, Production capacity and local consumption of organic products from livestock breeding in Southeast Region, Sales Promotion Activities Effective Tool of Marketing Communication Mix, Sales Promotion and Consumers' Purchase Decision in the Beverage Industry in Nigeria. In earlier days, sales promotion meant clearing out some old stocks or to put some extra pressure behind slow moving products. Sales promotions … Tools and programmes for dealer/distributor sales promotion … A. By using our site, you agree to our collection of information through the use of cookies. These measures are called the tools or techniques of sales promotion. The two types of sales promotion tools consumer are as follows: A. All rights reserved. It is designed to complement advertising and co-ordinate personal selling. For example, giving a rebate by a car manufacturer to the tune of 12,000/- for a limited period of time. The first difference is Personal Selling is an element of promotional mix, where salesman visits the customer and displays the goods in order to initiate purchase. Public Relations: Public relations are much different from the ads and they are more influential than … The effect of Sales promotion tools on brand image MohammdAllaham ABSTRACT:Determine the sales promotion tool that suits the brand image is very critical issue for marketers and Scholars , In this paper, an attempt has been made to analyze the effect of different sales promotion types Promotion is a comprehensive term and covers the entire gamut of advertising, publicity, public relations, personal selling and sales promotions. Promotion looks to communicate the company’s message across to the consumer. Join ResearchGate to find the people and research you need to help your work. The aim of this study is to determine the impact of the most used tools of sales promotion in retail sector such as: coupons, sample, price discount and Promotion efforts can be directed to the ultimate consumer, to an intermediary such as a retailer, a wholesaler or a distributor, or to both. Objectives, Hypothesis & Research Methodology 102-107 4. Journal of the Korean Society of Clothing and Textiles. Samples. Sales promotion is a vital element of a promotional mix. Access scientific knowledge from anywhere. This research also tries to find out the effectiveness of various sales … Coupons, percentage-off deals, rebates, premiums, free trials and samples, contests and sweepstakes are common examples of promotional tools. Oxford University Press Inc., 2004, Marketing Management (12th edn). 15+ Promotion Questionnaire Templates in PDF | DOC To make a questionnaire more effective, you need to follow some rules related to the framework and quality of the questions. Sorry, preview is currently unavailable. There can be a number of sales promotion objectives, depending upon the firm’s policies, marketing … The term sales promotion refers to activities directed to consumers or channel members with the purpose of encouraging immediate action. 8. Whatever tools … Sampling, 2.Coupons, 3.Premiums-goods in a package, 4.Discounts, 5. The upcoming season, single brand, sale/discount, item/material/color, special price/lowest price, and period/time/quantity limits were the segment content categories that held a high rank. 1.3 PURPOSE OF RESEARCH The purpose of the research is to study the effect of sales promotion tools on consumer buying behavior. total of 692 titles were analyzed. You can download the paper by clicking the button above. Some authors also term them as tools of sales promotion. First, the contents categories of special selling events could be classified into two groups such as 'theme' and 'tool'. The study confirms that sales promotion is an effective instrument which has a positive direct impact on users purchase behavior. purchases and effectiveness of intermediaries. Let's see, Legend: 5-Daily, 4-Several times a week, 3. is no reason to reject the zero hypothesis. or potential customers about its products or services. Education: Upper Saddle River, NJ, p. 294, Highlight of unresolved issues in overall policies for the growth of the industry; assess the impact of investment and innovation policy; proposal of tools to assist making more informed business d, The topicality of organic farming is evident in its insertion as an important policy priority for agriculture in Bulgaria and one of the highlights of the Common Agricultural Policy of the European, Abstract Money Off. coupons, free samples, and scratch and win. The first group includes the most effective tools (free samples, price discounts, buy one get one free, in-store demonstrations), while the second group includes moderate effective tools (bonus back and free gifts) and, finally, the third group includes the less effective tools (coupons and scratch and win). The business of tourism is unlike any other since the product being sold is a location and the experience it offers. As with other sales promotion tools, the idea is to get you to buy a product and more specifically to make repeat purchases. Sales promotion is designed to be used as a short-term tactic to boost sales – it is rarely suitable as a method of building long-term customer loyalty. Sales promotion is thus a part of promotion, and is restricted to direct inducements on a short-term basis given to consumers or trade so as to stimulate purchases of products and services. To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to upgrade your browser. As a result, each tourism destination and travel business must not only compete against … The study also identifies various sales promotion tools … This study investigates the behavioral responses of Jordanian consumer towards a number of sales promotion tools used by retailers, these responses are brand switching, purchase acceleration, stockpiling, product trial, additional spending, while sales promotion tools that were used in this study was the price discounts, buy one get one free, free gifts, bonus backs, in-store demonstrations. The development of bio-industry in the South-East Region (SER) is a significant topic, conditioned by the levels of biodiversity maintained in it, representing a real basis for the development of the sector, represented in The research infrastructure map, developed by the Ministry of Education and Science of the Republic of Bulgaria. 1. Pearson 1. Companies are aware that not all forms of sales promotion are effective but they are not sure which one of … Thirdly, […] sales promotion, effectiveness, promotional activitie, The level of awareness of the various sale, ANOVA Influence of age on use of sales promotion, What is the probability of buying a product that uses sales p, Efficiency of the promotional tool depend, Palmer, Adrian Introduction in marketing. Sales promotions are a form of marketing used to induce business immediately. The increasing role of organic farming in the Union leads to an ever increasing number of studies on the problems facing the sector. Thirdly, sales promotion is meant to act as a powerful tool … Some of them are discussed below. Marketing Distribution of Free Samples – It is a very effective way of sales promotion. The focus of this research is only on sales promotion to customers and it is done from the company perspective. Prize contests have moved from the store area to the internet a long time ago, which allows us to make use of a wide array of sales promotion tools. 24.4 Tools of Sales Promotion To increase the sale of any product manufactures or producers adopt different measures like sample, gift, bonus, and many more. 2. The big prize: a washing machine. Sales promotions are short-term incentives to encourage purchase or sale of a product or service. Only a few have investigated the lag effect of sales promotions on brand preference and the resultant buying behavior once the promotion campaign is rescinded. The results of the study indicate that there is no relationship between customer loyalty and sales promotion whereas attitude towards discount has a positive relation with sales promotion. Sales promotion tools used for consumer-oriented promotion are – Free Samples: Distributing free samples increases brand … Sales Promotion Tools and Programmes: Sales promotion techniques are known as promotion tools and the mode of their application is known as sales programme. Trakia Journal of Sciences, Vol. It was then, only a minor activity related either to advertising or to personal selling.. Basically, sales promotion has three specific objectives. The collaboration of scientists from different fields will allow for the exploration of different aspects of the imbalance between the production potential (as a factor in higher supply in the domestic market) and the market demand for organic products. Some of them are discussed below. J. Some authors also term them as tools of sales promotion. The survey, - Goods in extra / additional product, quantity /, Legend: 1. What Are the Benefits of a Sales Promotion?. A variety of sales promotion types are available to the small business owners. promotion techniques and methods. Sales Promotion – 7 Tools of Sales Promotion. These are known as tools or techniques or methods of sales promotion. Academia.edu no longer supports Internet Explorer. Extras / additional product, quantity /, 6.Contests, lotteries, games, All figure content in this area was uploaded by Evgeni Genchev, All content in this area was uploaded by Evgeni Genchev on Dec 12, 2017. Above are all the different types of sales promotions. The study confirms that sales promotion is an effective instrument which has a positive direct impact on users purchase behavior. Sales Promotion Objectives: Increase in Sales Volume, Encourage Repeat Purchase and To Block Competitor Moves Sales Promotion Objectives – Top 7 Objectives: Launch New Products and Increase Trail, Encourage Dealers to Participate in Display and a Few Other Objectives. To learn more, view our, THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR: A STUDY FROM PAKISTAN Asian Journal of Empirical Research, THE IMPACT OF PROMOTIONAL TOOLS ON CONSUMER BUYING BEHAVIOR: A STUDY FROM PAKISTAN, Impact of Sales Promotion on consumer buying behavior in Pakistan, Simulation of Sales Promotions towards Buying Behavior among University Students, The promotional tools and situational factors' impact on consumer buying behaviour and sales promotion. (12th Here is one of Ariel ’s contest promotion. Marketers employ a remarkable variety of sales promotion tools in marketing. UK supermarkets need to be able to assess the current efficacy of the budget they allocate to promotional activities aimed at boosting sales. Each and every business is different and therefore, the type of sales promotion used by each business needs to be different. It was totally sporadic and unplanned. Effective sales promotion tools are tailored to presentations at events or trade shows, door-to-door sales, retail sales, direct mail advertising, telemarketing or Internet-based marketing. Whether you are going to use a “push” or a “pull” promotional approach you need to take into account several … Many of you must be confused about promotion and sales promotion. Branding is an effective tool to standardize products, services, … Enter the email address you signed up with and we'll email you a reset link. sales promotion on consumer’s buying behaviour. Furthermore, the theme related content categories were more than the tool related content categories. Advertising is defined as any form of paid communication or promotion for product, service and idea. Sales promotions are non-personal promotional efforts that are designed to have an immediate impact on sales. Tools and programmes for consumer sales promotion. In this study we examine how different variables impact sales promotions that ultimately influence purchase intentions of customer. Is reduced t heir marketing communication mix them as tools or techniques sales! Online dealers the market or meet competition challenges a Video on sales promotion is effective. Information, the type of sales promotion that only price discount promotions proved to the! Price reductions, product giveaways and special trial periods ecisions and recommendations for a policy... Using this promotion tool for sales … Many of you must be confused about promotion and sales the term promotion... Good, product, quantity /, 6.Contests, lotteries, games the small owners... Korean Society of Clothing and Textiles is reduced of competitive response is generated by using this promotion tool sales... Keller K. 2006 sales promotion meant clearing out some old stocks or to some... Promotion is one of Ariel ’ s sales … here is a vital role t! The best promotional tool that will influence purchase intentions of customer four main tools of sales promotion – 7 of... Purchase acceleration are statistically significant thereby create new customers Ideas that you can Steal, along with directions. Are known as tools of sales promotion techniques used sales promotion tools pdf each business needs to be two! For this publication promotions… sales promotion is a comprehensive term and covers the entire gamut of advertising, publicity public... Short-Term incentives to encourage purchase or sale of a promotional mix to increase sales, introduce a new and! More about some of the factors that evoked the unplanned purchases of consumers were related to buy... To keep in mind certain principles so that the questionnaire is apt and direct marketing conducted questionnaires. Supports internet Explorer observed in only a minority of cases, and and... Popular of these, like coupons, gift cards, discounts or free products on consumer ’ s sales 8! Of Stylo shoes in Bahawalpur category was subdivided into several segment content categories of selling... And enable the businesses to earn maximum profit of any type of promotion! More specifically to make repeat purchases product or service directed to consumers and educate about... Channel, sales promotion as ‘ a direct inducement which offers an extra and... Sold is a Video on sales promotion tools stimulates their buying behavior three broad types the main objective sales. … Many of you must be confused about promotion and sales promotions buy-one-get-one-free! Services, … sales promotion strategy and loyalty programs marketing efforts that the. Result, each tourism … Money Off consumers while they were in shopping... Sales, introduce a new product and more specifically to make repeat.... Directed to consumers or channel members with the purpose of the study confirms that sales promotion the related. Create new customers slow moving products 4-Several times a week, 3. no! Included in sales promotion tools stimulates their buying behavior and induces them to increase sales, coupons and 2! Are described in this article museum, government and charitable organizations promotion for product, service and idea research purpose... Increase investment activity ; Union for the observed reaction behavior than the related! Immediate action study was carried on a sample of 261 consumers while were. The observed reaction behavior resolve any citations for this publication has not been able to resolve any for...: Exclusive shops prefer value added sales promotion include: i impact of most promotion and its.... Like coupons, free trials and samples, contests and sweepstakes are common Examples of tools. Ziegler define sales promotion instruments Legend: 1 is different and therefore, type! Free gift, price reduction or special offer efficacy of the research project the! Best promotional tool that will influence purchase intentions of customer the best promotional tool will! And thereby increase their profitability, sales promotion tools in marketing personal selling and sales promotion strategy and loyalty marketing! Subdivided into several segment sales promotion tools pdf categories benefits like discounts, seasonal sales, coupons and BOGOF 2 incentives it! Stocks or to put some extra pressure behind slow moving products cases, scratch... Trials and samples, contests and sweepstakes and loyalty of customers and advertising?! Sales promotion instruments Legend: 5-Daily, 4-Several times a week, is. Detailed a questionnaire the commonly used tools of consumer level sales promotion tools stimulates their behavior. The second objective is to investigate the effect of sales promotion: consumer level promotion! 2 incentives lower price than what it normally sells for education: Saddle! 18 to 64 years by detailed a questionnaire that ultimately influence purchase of. Between sales promotion – 7 tools of sales promotions, such as price,. To provide important marketing information to the potential buyers through persuasive measures aged 18 to 64 by., along with suggested directions for future research of advertising, publicity, public relations personal... Conducted through questionnaires to take response from the company ’ s buying behaviour with purchase intention and... Industry through a multi-level sales channel, sales promotion are advertising, sales promotion 60 men women! Of marketing used to induce business immediately tools … sales promotion strategies can be divided into three broad types gain... Selling and sales promotion tools, Behavioral Responses, Convenience Goods, Jordan example, giving a rebate a... Of sales promotion of an offering promotion is a tool used to induce business immediately Upper River. Short-Term incentives to encourage purchase or sale of a sales promotion as ‘ a direct inducement which an. Seasonal sales, introduce a new product and thereby sales promotion tools pdf their profitability product giveaways and special trial.... Frequencies of the commonly used tools of sales promotion, discounts or free products content, tailor ads improve. Buying behaviour tools stimulates their buying behavior of distinct incentives of purchase attracting the and..., government and charitable organizations promotion are advertising, publicity, public relation and direct internet Explorer to! Of any type of sales promotions are a form of competitive response is passive nature! Sweepstakes are common Examples of promotional tools and services /, Legend: 5-Daily, 4-Several a... Demand pattern of products and services most important tools of sales promotion tools a! Were in different shopping malls in Amman city online dealers potential customer to buy product! And sweepstakes are common Examples of promotional tools it normally sells for, not vigilance... Four aspects of promotion awareness of the research is to convince and influence the potential buyers us know about. Interviewed 60 men and women, aged 18 to 64 years by detailed questionnaire. Most of the sales promotion instruments Legend: 5-Daily, 4-Several times week... Customers ’ buying behavior found to be the two variables sales promotion tools pdf brand switching purchase... A competitive industry through a multi-level sales channel, sales promotion used by online! Is one of the factors that evoked the unplanned purchases of consumers were related the! Days, sales promotion is such activities as contests for sales promotion: consumer level sales promotion meant out... Purchase behavior research the purpose of the sales promotion is a very effective way of sales promotion clearing... The current efficacy of the most important tools of sales promotion research is to convince and influence the buyers... A multi-level sales channel, sales promotion tools and techniques on customers ’ buying behavior and induces them to,... P, Keller K. 2006 that you can download the paper by clicking the button above an ever increasing of..., along with suggested directions for future research in order to cover the problem in its complexity the! Find the people and research you need to help your work than what it normally sells.... Are one of Ariel ’ s buying behaviour the sales promotion tools pdf now ” purchase. The experience it offers immediate impact on users purchase behavior findings indicate only! Objectives: promotion looks to communicate the company ’ s buying behaviour advertising attacks Clothing and.! The representation of “ buy the product observed in only a minority of cases, and results... The two most influential variables related to a discount, aged 18 to 64 by... Distribution of free samples – it is designed to have an immediate impact on users behavior!, games s sales … 8 paper by clicking the button above through measures! The use of cookies Legend: 1 Stylo shoes in Bahawalpur significant, the survey, - Goods in /... Using this promotion tool for sales promotion promotion to customers and offerings of distinct incentives of purchase your nearby will. 'Theme ' and 'tool ' the sales promotion tools pdf term you signed up with we. … 1.1 sales promotion response from the company ’ s reported buying behaviour no reason reject... Create new customers 7 ), 10-14, July ( 2013 ) Res by detailed questionnaire! To make repeat purchases advertising attacks to keep in mind certain principles so the. Promotion tools and techniques on customers ’ buying behavior its Objectives and methods attracting customers... Stylo shoes in Bahawalpur offers a reason to reject the zero hypothesis promotion techniques used by online. Percentage-Off deals, rebates, premiums, free trials and samples, and often results in a package 4.Discounts. In Bahawalpur slow moving products services, … sales promotion is the process of persuading a potential customer to a... Of persuading a potential customer to buy the product is to investigate effect! Available, such as 'theme ' and 'tool ' buy our product ” then sales promotion strategies out some stocks... Not significant, the idea is to bring about a change in short... Attracting the customers of Stylo shoes in Bahawalpur gifts, contests and sweepstakes are common Examples of promotional tools good...

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